#BlackoutTuesday: the blackout on social networks due to the death of George Floyd
Millions of users published black images on Instagram and Twitter on Tuesday, after a campaign started by musicians and producers, which postponed the diffusion of new releases in protest.
Screens completely in black or with a barely perceptible message flood the social networks this Tuesday, with the hashtag #BlackoutTuesday (Blackout Tuesday). The initiative started on Monday from different actors in the music industry, who decided to carry out a massive blackout to dedicate a day to reflection and the search for change in response to the death of George Floyd and the murders of other black people.
Mick Jagger, for example, posted on Twitter a message in white letters on a black background. “It is devastating to see the United States destroying itself for race reasons. Tomorrow (Tuesday) I will support Blackout Tuesday with my fellow artists to combat racial discrimination and social injustice, ”wrote the singer for The Rolling Stones.
He was not the only one. Acclaimed songwriter and producer Quincy Jones also joined the initiative. “It is difficult to know what to say because I have been dealing with racism all my life. That said, he is raising his ugly head right now and by God, it is time to face it once and for all, “he wrote on his Twitter account, using the hashtag #THESHOWMUSTBEPAUSED (The show must stop).
As violent protests erupted around the world, many other artists and record labels joined the campaign. The Live Nation and TikTok companies, as well as the Recording Academy, have also posted on social media that they plan to support and endorse the black community.
“On Tuesday, June 2, Columbia Records will commemorate ‘Black Out Tuesday,'” the Sony label representing Beyoncé, Bob Dylan, Adele, and John Legend said in a statement. “This is not a day off. Instead, this is a day to reflect and find ways to move forward in solidarity. “
“We continue to support the black community, our staff, artists, and colleagues in the music industry,” the company continued. “Maybe with the music turned off, we can really listen.”
Among those who have joined “Black Out Tuesday” are Sony’s RCA Records and Epic Records; Republic Music, Def Jam, UMG Nashville, Capitol Records, and Island Records divisions of Universal Music Group; and the Atlantic and Warner Records labels of the Warner Music Group.
Also Abbey Road Studios, the most famous recording studio in the world. “On Tuesday, June 2, Abbey Road Studios wholeheartedly supports #TheShowMustBePaused. We will not carry out any activities in observance of Black Out Tuesday. It’s time to pause, reflect, learn, and act for long-term change. It’s enough. #BlackLivesMatter ”.
Interscope Geffen A&M, a UMG label that houses stars like Lady Gaga and Kendrick Lamar, said that in addition to joining “Black Out Tuesday” it will not release new music this week. He was the first to take that step.
“IGA will make donations to organizations that help pay bail for protesters who exercise their right to assemble peacefully, assist lawyers working for systemic change and provide assistance to organizations focused on creating economic empowerment in the black community,” the statement said. IGA delayed releases from MGK, 6lack, Dylan, Jessie Ware, Smokepurp, Lil Mosey, Billy Raffoul, Max Leone, and other artists in coordination with partners like Alamo, LVRN, The Darkroom, and Bad Boy.
Musicians including Rihanna, Beyoncé, Taylor Swift, Lil Nas X, Demi Lovato, Post Malone, and Harry Styles have spoken out after Floyd’s death and international protests, some of which have led to riots. Some musicians were seen alongside protesters including Ariana Grande, J. Cole, Jamie Foxx, Chance the Rapper, Kehlani, Miguel, Tinashe, Lil Yachty, and Halsey, who said she was shot with rubber bullets in Los Angeles.
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